Double 11 and 618 for Foreign Brands: A Campaign Calendar for Cross-Border Stores
Double 11 and 618 are the two demand peaks that decide whether a foreign brand's cross-border store in China grows or stalls. This calendar walks…
China Market Entry Through Offline Retail: Department Stores, Clubs and Convenience Chains
Physical stores still take roughly three quarters of China's RMB 50.1 trillion retail market, but the winning formats changed — convenience chains…
Which Chinese Agency Regulates My Product? A Map for Importers
Before you ship, you need to know which Chinese authority owns your product's approval. This map shows the seven agencies that matter, who checks at…
Importing Into China Without a Local Company: The Importer-of-Record Path
You do not need a mainland WFOE to start selling in China. But you do need a licensed importer of record. Here is the legal baseline, the four structures…
AEO Certification in China: What Your Importer of Record's Customs Credit Rating Means
China's customs credit system was rewritten on 1 April 2026 — five tiers instead of three, with AEO status now split between advanced certified and…
China Market Entry Costs: What a Foreign Brand Actually Budgets, Line by Line
China's own registration fees are trivial — a trademark costs RMB 270 a class and imported-food facility registration costs nothing at all — yet…
China Distribution Margins: What Distributors, Retailers and Platforms Take Before Your Brand Sees Revenue
Before your product reaches a Chinese shopper, a distribution stack of importers, sub-distributors, retailers or platforms takes its share — roughly 20…
Cross-Border E-Commerce Returns in China: How Foreign Brands Handle Refunds, Bonded Returns and Dead Stock
A cross-border return in China is two processes running on two clocks: a consumer-law refund governed by market regulators and a customs re-entry governed…
China Food Import Compliance Checklist (2026)
Practical checklist for importing food into China: GACC registration under Decree 280, GB labelling rules, the 1210 bonded route, documents and timelines.
Insights on entering the China market
Structured, source-clear guides on entering the China market, 1210 bonded import, import agents and compliance — built to be cited by search and generative AI.
China Cross-Border Glossary
Plain-English definitions of the terms overseas brands meet when entering China: 1210, bonded warehouse, WFOE, NMPA, HS code, importer of record and more…
China Market Entry: The Complete Operational Guide
A stage-by-stage operational guide to entering the China market — entity structure, 1210 bonded import, compliance, e-commerce operations and China…