Beyond Followers: How Travel and Entertainment Brands Should Evaluate Chinese Content Value
Learn how travel and entertainment brands can evaluate Chinese content across discovery, consideration, booking influence, and commercial learning.
Xiaohongshu, WeChat, Douyin or Ctrip? A Channel-Selection Framework for International Travel Brands
Compare Xiaohongshu, WeChat, Douyin and Ctrip by their role in the Chinese outbound traveler journey—not by audience size alone.
From Fandom to Licensing Demand: The Role of Chinese Social Media
Learn how owned Chinese social media can strengthen audience evidence, partner confidence and launch support for international entertainment IP licensing.
How to Choose a China Digital Marketing Agency for an International B2B Technology Company
Learn what international SaaS and technology companies should look for in a China digital marketing agency—and where Lotus can support.
China Market Entry for B2B Technology Companies
A practical China market-entry guide for B2B technology companies seeking Chinese buyers, stronger local visibility and opportunities linked to overseas growth.
Why Chinese Travelers Find Your Experience—but Still Do Not Book
Seven Chinese traveler confidence gaps that can prevent international tours, transport, attractions, and entertainment experiences from converting.
Douyin E-commerce Shift: What Brands Should Know
Douyin E-commerce is shifting from paid GMV toward settled GMV, meaning completed transactions after refunds and fulfillment are becoming more important in traffic allocation. This change reduces support for inflated sales, high returns and pressure-selling tactics, while rewarding merchants with be
WeChat Marketing for B2B Technology Companies: Building Trust with Chinese Enterprise Buyers
Learn how international SaaS and technology companies can use WeChat to build a credible Chinese presence and support enterprise relationships.
China Event Marketing for International Technology Companies: Turning Events into Long-Term Market Presence
Learn how international technology companies can connect China events with Chinese content, social media and ongoing market relationships.
Why Sports Brands Are Betting on China
Alo, NikeSKIMS, Norrona, Soar, Sweaty Betty, Dymatize, Applied Nutrition and other international sports, outdoor and wellness brands are entering or expanding in China. Unlike the mass-market expansion of a decade ago, this new wave is more premium, vertical, community-led and data-driven. For inter
China Marketing for SaaS and MarTech Companies: A Practical Guide
A practical guide to China marketing for global SaaS and MarTech companies, covering Chinese social media, search, content, events and B2B lead journeys.
WeCom vs WeChat vs WeChat Official Accounts: What Does Your Business Need?
Compare WeCom, personal WeChat and WeChat Official Accounts by purpose, ownership, content, conversations and the customer journey in China.