5 Must-Know Chinese Outdoor Wear Brands
Here are five Chinese outdoor wear brands making waves in China and beyond, along with valuable strategies for growing your business in China.
Know Your Chinese Audience: How to Develop Target Consumer Profiles
Learn how to develop accurate and actionable consumer profiles in China with deep local insights and tailored strategies for athleisure brands.
The Lanvin IPO and what it means for Digital Marketing Opportunities in China
The Hot Pot China team look into the digital marketing and e-commerce opportunities for brands looking at opportunities in China
China’s Outdoor Apparel Market: A Deep Dive into Unprecedented Growth
Explore the explosive growth of China's outdoor apparel market and discover key strategies for global brands to stay competitive.
The biggest mistake global brands make when building campaigns for China
There are two classic approaches that fail to hit the mark. This is Hot Pot's approach on how to 'localise' for China.
Chasing the Northern Lights: Chinese Travellers Fuel Global Aurora Tourism
Chinese travellers are driving the growth of aurora tourism, seeking unique Arctic experiences and personalised itineraries that go beyond simply witnessing the Northern Lights.
Top 5 Search Trends First Half of 2024 on Chinese Social Media
Hot Pot China unpacks five top search trends on the Chinese social media platform Little Red Book (Xiaohongshu 小红书) and explores how brands and executives can leverage them.
China Playbook Unlocked: China’s Beauty Market Sees 17% Growth in Early 2025
Unlock insights into China's beauty market with a 17% growth in early 2025
The Hidden Costs of China's Ecommerce Boom: Cancellations and Returns
Explore the challenges and consequences of high return and cancellation rates for brands and consumers amid China's ecommerce boom.
Understanding the Critical Task of Localising Visuals for China
Getting visual localisation right requires the right advice combined with expert local execution. Have you considered the themes that your brand may be unconsciously signalling to your Chinese target audience through your selection of colour?
How Douyin Is Reshaping China's Ecommerce Scene and Premium Marketing
Douyin's rise in ecommerce is transforming brand strategies in China, challenging platforms like Tmall and attracting young, affluent consumers through community-focused marketing tactics.
“Va-caution”: Chinese Travellers take on this year’s Golden Week
Examining the choices Chinese holiday-makers made in Golden Week 2021 in light of the pandemic and new, appealing destinations