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Whitelisting is an option to allow other accounts to reshare content published by you. It can be very beneficial for users and businesses alike. By leveraging whitelisting your brand can reach new audiences who are already interested in your industry and potential customers.
Things businesses should know before creating their WeChat Official Account - should you choose to go with your international entity or rather register with local paperwork. Find out here!
Unveiling the Influence of 520 Marketing in China - exploring the Cultural Significance of Chinese Valentine's Day. Delve into the realm of 520 marketing and its impact on brand promotion in China.
Discover WeCom, formerly known as WeChat Work, is China's main business communication platform. It's not only used across B2B but also for B2C and clienteling with great success.
Image message is a new type of WeChat posts that brands can publish on their official accounts. Eye-catching and bolder than regular articles, they will be a great addition to your WeChat strategy.
In the influencer world populated with KOLs, Key Opinion Professionals known also as KOPs, are a breath of fresh air for consumers who seek more authenticity and genuine recommendations based on knowledge and experience.
LinkedIn gradual exit from the Chinese market and its official shutdown in August 2023 marks end of an era for professional networking. Can WeChat take over?
Explore how Moutai, the legendary Chinese liquor, is teaming up with cutting-edge collaborations to captivate Gen Z, setting a new trend in the world of spirits and attracting a younger, discerning audience.
Learn about Ctrip's China's biggest online travel agency, history, services, and its significant global footprint, making it your ultimate passport to unforgettable travel experiences for Chinese travelers.
Discover Zhihu, China's very own Q&A platform often compared to Quora. Learn how to leverage it for your knowlegde marketing in China.
Discover the power of Baijiahao, Baidu's dynamic content creation platform, in our latest blog. Uncover tips, strategies, and insights to unlock its full potential for your brand's online presence. Dive into the world of Baijiahao and amplify your content strategy today!
WeChat is the major platform leading China’s digital transformation. A “mega app” that encompasses major successful features of most...