Where Are International Brands Finding Growth in China Right Now?
Nine consumer-brand leaders reveal a shared China growth pattern: differentiated products, deliberate channel strategy and brand demand strong enough to earn direct search.
Douyin's 5-Part Growth Formula: A Guide for International Brands in China
A practical guide to Douyin's five-part growth framework: products, content, marketing, experience and efficiency—translated into priorities for international brands.
Why International Brands Are Now Showing Their Overseas Shelves to Chinese Shoppers
Why international brands are using verified overseas-shelf footage on Tmall Global to strengthen trust, improve product discovery and reduce uncertainty for Chinese shoppers.
From Watching to Participating: What International Brands Can Learn From China's Best Brand Experiences
Five China campaign examples show how brands can turn passive audiences into active participants through podcasts, collaborations, bespoke products, markets and sensory retail.
Why WeChat Video Channel Is the Growth Opportunity International Brands Are Missing in 2026
Learn how WeChat Video Channel connects public discovery with private-domain relationship building—and where international brands should focus in 2026.
WeCom's New AI Assistant Dayuan: What It Means for Businesses Operating in China
A practical look at WeCom's built-in Dayuan AI assistant, its workplace capabilities and what it could mean for international businesses managing China operations.
WeCom AI Updates for China Teams
Understand how WeCom's AI agents and Smart Sheets are changing customer communication, reporting and workflow automation for international teams operating in China.
Mid-Autumn Marketing for International Brands
See how international brands can participate in Mid-Autumn Festival through culturally grounded products, packaging, rituals and experiences—without reducing the occasion to generic seasonal promotion.
China Growth Trends for International Brands
Explore the structural shifts shaping growth across China's consumer sectors in 2026—from precision targeting and instant retail to customer lifetime value and AI-enabled operations.
China Social Media for International Artists: Build and Protect Your Digital Identity
Learn how international artists can establish verified Chinese social accounts, protect digital identity and build an audience before launching campaigns.
How to Test China Demand for an Animation or Entertainment IP
A practical framework for testing China demand for an animation or entertainment IP before committing to licensing, content or market entry.
Which Chinese Social Media Platforms Should International Brands Use?
Compare Xiaohongshu, WeChat, WeCom, Douyin, Kuaishou and Bilibili by audience, role and operating requirements for international brands.