Chiversity

China Business & Language Blog

Chinese language, trade with China, business culture, sourcing and practical knowledge.

China

Critical Project Plan for Singles' Day Success

For most international brands, 11.11 represents the biggest sales opportunity in the annual calendar. How to plan successfully for this crucial day? How far in advance should brands start planning?

China

Why Quiet Luxury Continues to Thrive in China?

With economic challenges and recent crackdowns on ostentatious displays of wealth, quiet luxury and the underlying factor of “buying quality” is likely to endure, and brands should adjust their strategies accordingly.