China Marketing for Education and EdTech Brands: How to Reach Chinese Parents, Students and Schools
Learn how international education and EdTech brands can reach Chinese parents, students, teachers and schools through trusted local content.
Chinese Outbound Travel Is Growing. Can Travelers Find Your Brand Before They Book?
Chinese outbound travel is growing. See how overseas hotels, restaurants and tours can use RedNote, Chinese content and WeChat or WeCom to support discovery and booking with Lotus.
What Is WeCom? A Practical Guide for International Brands in China
What is WeCom, and how does it connect with WeChat? Learn its role, use cases, setup decisions and a practical pilot approach for China.
WeCom Customer Service in China: An Operating Model for International Brands
Build a practical WeCom customer service workflow for China: routing, ownership, escalation, content, handover and measurement for international brands.
WeCom CRM and Customer Handover: What Your Business Can Actually Manage
Learn how WeCom can support customer records, ownership, CRM integration and employee handover—without assuming every message or field transfers.
WeCom for International Hotels and Travel Brands in China Market: From First Enquiry to Repeat Guest
Learn how hotels, resorts, destinations and travel brands can use WeCom to support Chinese guest enquiries before, during and after the trip.
How International B2B Technology Brands Can Build China Sales With an Overseas Team and WeCom
Learn how overseas B2B technology sales teams can use WeCom to manage China enquiries, Chinese follow-up, CRM handoffs and qualified opportunities.
WeCom Pricing and Costs: A Budget Guide for International Businesses
Plan a realistic WeCom budget across verification, setup, training, content, operations and optional integration—without relying on stale fee tables.
China Marketing Roadmap for International Brands
International brands entering China often start by opening Rednote, WeChat or KOL accounts, but scattered platform activity rarely creates long-term growth. A stronger China marketing roadmap connects brand positioning, market research, Rednote setup, Blue V verification, content strategy, KOL campa
Beyond Style: How International BrandsWin on Rednote
Rednote's 2026 fashion white paper shows that apparel consumption in China is moving from basic style and function toward emotional self-expression. Four themes, light living, ageless passion, energy support and independent connection, reveal how consumers use fashion to manage pressure, identity, l
China Social Media Strategy for Lifestyle Brands: How to Test Demand Before You Scale
Learn how international lifestyle brands can uncover Chinese demand, choose the right social platforms, localize content, and plan a focused market test.
WeCom for B2B Sales in China: From Content and Events to Qualified Leads
Build a practical WeCom B2B sales workflow for China—from content and events to qualification, ownership, follow-up and sales progression.