Chinese language, trade with China, business culture, sourcing and practical knowledge.
Navigating Rednote’s rules can be challenging, especially for foreign brands unfamiliar with Chinese social media regulations. There are different types of reasons why rednote bans your content or account!
Discover the essential strategies and key platforms for successfully entering the Chinese market. Learn how to leverage WeChat, Douyin, Rednote, and more to connect with Chinese consumers and grow your brand.
Discover the most effective Chinese B2B marketing tactics for 2025, including digital strategies, social media trends, and lead generation tips to grow your business in China.
Learn how international brands can plan Xiaohongshu KOL and KOC marketing, from creator selection and Chinese briefs to content review and measurement.
A practical guide to Xiaohongshu (RedNote) marketing for international brands, covering content, search, KOL and KOC partnerships, UGC and platform operations.
As Rednote (Xiaohongshu/ Little Red Book) continues to grow as one of China’s most influential lifestyle platforms, content creators, influencers, and brands must understand and comply with Xiaohongshu's rules to ensure content visibility and account safety.
Are you new to Rednote and wondering how to grow your audience, boost your visibility, and build a content strategy that works? You're not alone! Many beginners on Rednote unknowingly make the same early mistakes—but the good news is, they’re easy to avoid.
Entering China is every ambitious brand’s next big move—but it’s not for the faint-hearted. At Lotus Social Agency, we believe the most successful brands in China aren’t the ones who “translate” their strategy—but those who transform it. And it all starts with social.
Explore how Xiaohongshu (RedNote) supports brand discovery, search visibility, peer trust and influencer marketing for international brands in China.
Want to grow your B2B brand in China? Learn how global tech companies use WeChat Official Accounts to build trust, and establish thought leadership. Discover Lotus Social Agency’s expert strategies for SaaS, ad tech, and data analytics brands entering the Chinese market.
Learn what content is restricted on Chinese social media platforms like Douyin, Rednote (Xiaohongshu), WeChat Channels, Kuaishou and more. Stay compliant and avoid takedowns with our expert guide.
Plan music promotion in China through rights, distribution, verified artist identity, platform roles, localised campaigns and measurable demand tests.