Chinese language, trade with China, business culture, sourcing and practical knowledge.
A comprehensive map of the Tmall service ecosystem — TP operators, logistics, SaaS, legal, and marketing providers for international brands entering China's largest B2C platform.
Is VR heralding a new age of marketing? Head of Brand Strategy, Paul Hickey asks whether China’s future brand landscape is virtual.
A strategic outlook on Tmall's evolution through 2027-2030, covering AI-driven commerce, cross-border expansion, Gen Z consumer shifts, regulatory changes, and actionable entry recommendations for international brands.
Explore how video podcasts are transforming brand engagement in China
Compare Tmall Global (cross-border) and General Import (domestic Tmall via WFOE) entry paths for international brands entering China in 2026.
One of the latest relaxation trends in China is the head spa, or touliao 头疗 in Mandarin. Hot Pot China suggests that hair care brands integrate similar immersive, wellness-focused experiences in their salons. This not only enhances customer satisfaction but also creates a holistic brand touchpoint,
A data-driven guide to Tmall Partner (TP) selection for international brands entering China — covering partnership models, fee structures, evaluation criteria, and the critical store ownership question.
SoYoung Clinic uses Betty Boop and Su Min to redefine light aesthetics in China — blending nostalgia, empowerment and beauty innovation.
Every cost international brands face entering Tmall Global — deposits, commissions, logistics, TP partners, and advertising, with real 2026 numbers.
International brands entering China face a critical choice between cross-border e-commerce (CBEC) and general trade — determining tax burden, compliance complexity, and time-to-market.
Explore the booming $9.7bn Chinese sports footwear market, rising local brands, Douyin's unique sales power and the trend towards price premiumisation.
How international beauty brands navigate China's NMPA registration, CBEC exemptions, and Tmall market access in 2026.