China
A data-driven comparison of Tmall, JD.com, and Douyin for international brands entering China's $2.16 trillion e-commerce market — covering entry costs, consumer demographics, logistics, and the multi-platform strategy leading brands use in 2026.
China
Hot Pot’s Chen Jin and the Whittard of Chelsea team share a case study of our recent Hot Chocolate campaign last month. Our challenge was to deepen education around Hot Chocolate’s versatility in the run up to winter, and utilising our consumer insight panel we delivered some steaming results.
China
A strategic comparison of Tmall Global and Domestic Tmall for international brands entering China, covering registration requirements, CBEC tax advantages, cost breakdowns, and 2026 regulatory changes.
China
Hot Pot’s first in-person event of the year. Take a look at our takeaways from an evening discussing the future of ecommerce in China.
China
A concise comparison of China's six major cross-border e-commerce channels — Tmall Global, JD Worldwide, Douyin Global, Kaola, Xiaohongshu CBEC, and WeChat Mini Programs — with fee structures, entry rules, and a decision framework.
China
A KOL, or Key Opinion Leader marketing is essentially a Chinese social media influencer or brand ambassador with a large following. As the power of Chinese social and review platforms grew in the 2010s, the integral role of celebrity and influencer profiles with high followings increased. These KO
China
A structured guide to closing, transferring, or winding down a Tmall store and China entity — covering platform de-listing, deposit recovery, inventory liquidation, WFOE deregistration, and brand transfer options for international brands exiting China in 2026.
China
Whilst Manchester City should be commended for looking to engage with and capitalise on its enormous Chinese following, both in China and overseas, the clever thinking behind the links to a Chinese moon rover was weakly executed, and the lazy creative left us considering it as a missed opportunity.
China
How international conglomerates operate multiple brands on Tmall — store types, anti-cannibalization frameworks, shared operations, and PIPL compliance for multi-brand portfolio [source](https://www.alibabagroup.com)s.
China
The Hot Pot China team share their highlights from Qixi Marketing campaigns in 2021.
China
How industrial and B2B brands can leverage Tmall for brand visibility, lead generation, and small-batch procurement in China's $4.7 trillion B2B eCommerce market in 2026.
China
'To Be Hero X' is redefining Chinese animation (donghua) as a global genre and boosting China's soft power