Chiversity

China Business & Language Blog

Chinese language, trade with China, business culture, sourcing and practical knowledge.

China

Case Study: Hot Pot x Hot Choc

Hot Pot’s Chen Jin and the Whittard of Chelsea team share a case study of our recent Hot Chocolate campaign last month. Our challenge was to deepen education around Hot Chocolate’s versatility in the run up to winter, and utilising our consumer insight panel we delivered some steaming results.

China

Tmall Global vs Domestic Tmall 2026: Strategy Guide

A strategic comparison of Tmall Global and Domestic Tmall for international brands entering China, covering registration requirements, CBEC tax advantages, cost breakdowns, and 2026 regulatory changes.

China

KOL Marketing in China - Promote Your Brand with Chinese Influencers

A KOL, or Key Opinion Leader marketing is essentially a Chinese social media influencer or brand ambassador with a large following. As the power of Chinese social and review platforms grew in the 2010s, the integral role of celebrity and influencer profiles with high followings increased. These KO