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This blog post provides a comprehensive guide for international brands entering the WeChat Channels ecosystem. We decode the recommendation algorithm, explaining how completion rates and user interactions dictate visibility. The article outlines critical operational strategies, including how to avoi
China's 618 shopping festival is no longer just a traffic event — it's a strategic proving ground. As the Chinese market matures, international brands are shifting from simply entering the market to building sustainable, long-term growth. Tmall Global's 2025 initiatives — from tiered incentives and
Trust in health supplements used to be built on pharmacy shelves and doctor recommendations. In China, that's changing fast. Haleon — parent company of Centrum and Caltrate — reported 100% year-on-year growth on Douyin in Q1 2026, not by hiring influencers, but by putting its scientists on livestrea
China's appetite for gold jewelry is reshaping the strategies of some of the world's most prestigious luxury brands. From Hermès quietly shifting its product mix to over two-thirds gold, to Tiffany cutting back on silver and doubling down on fine jewelry — the shift is unmistakable. But adapting to
China is rolling out a sweeping overhaul of its cosmetics import and export regulations on December 1, 2026. The new Decree No. 284 replaces the longstanding Decree No. 143, introducing significant changes to inspection locations, product registration requirements, semi-finished goods imports, and d
For international businesses looking to unlock the full potential of WeCom — Tencent's enterprise communication platform — completing the official verification process is a non-negotiable first step. From expanding your user limit to displaying a verified badge on business cards, verification opens
The era of grand brand narratives is giving way to something far more powerful: small content marketing. In China's fragmented, social-media-driven landscape, the brands winning hearts aren't the ones with the biggest budgets — they're the ones having the most genuine conversations. This article exp
Rednote has become one of the most powerful platforms in Chinese marketing — but for international brands, knowing where to start can be overwhelming. From understanding how the platform's algorithm actually works in 2026, to creating content that performs, building an audience from scratch, and avo
Most international brands entering China assume they need to compete on price — slashing margins, chasing big-name livestreamers, and discounting their way to visibility. But a growing number of international brands are proving there's a better path. On Douyin, content-led strategies are generating
Learn how international brands can use WeChat Channels for content, livestreaming, private-domain growth and monetization in China.
Crocs was once voted one of the worst inventions of all time. Today, it generates over $3.2 billion in annual revenue, commands a cult following among Gen Z globally, and has become one of the most-discussed fashion brands on Chinese social media. The turnaround wasn't driven by making the product m
A mistranslated adidas product description on Rednote turned into a viral meme — and a masterclass in co-created brand storytelling. This case study unpacks how Chinese social media users transform brand mistakes into social currency, why imperfect content often outperforms polished campaigns, and h