Chinese language, trade with China, business culture, sourcing and practical knowledge.
China operates a first-to-file trademark system, which means whoever registers your brand name with CNIPA owns it — regardless of international history. This video guide for foreign brands covers why China is different, the squatter problem, Tmall and Tmall Global requirements, the 8 to 12 month reg
China operates behind the Great Firewall as a completely separate digital ecosystem. Google, Facebook, Instagram, and YouTube are blocked. Mobile payments replaced credit cards. Search happens inside Little Red Book (Xiaohongshu), Douyin, and Tmall — not Google. This video guide explains why Western
The NMPA (National Medical Products Administration) is China's regulatory authority for cosmetics, pharmaceuticals, and medical devices. This guide explains what NMPA registration means for foreign brands, the difference between special and ordinary cosmetics, the filing process, timeline and costs,
How do foreign brands decide between cross-border and domestic on Tmall? This video series covers the deciding factors in under 90 seconds per episode — certification requirements, launch timelines, market validation through cross-border sales, and the phased playbook winning brands use to expand in
What is Tmall and why does every China conversation start with it? This video series answers in under a minute per episode: China's $2.2 trillion online retail market, 900 million online shoppers, niche categories that outsize entire nations, and how Tmall came to hold over 40% of branded e-commerce
Why did Amazon leave China with 1% market share after 15 years? Why is Google useless there, and what replaced credit cards? This six-episode video series explains the Great Firewall, mobile payments, platform-based search, and the social apps a billion consumers live inside. From Shanghai Jungle, a
Why do brands with big ad budgets still fail on Tmall? These six short videos explain how Tmall marketing actually works: the traffic pool system, why ads alone can hurt your organic ranking, China's review culture, and the 30-second customer service rule. From Shanghai Jungle, a Tmall Partner helpi
Where do Chinese consumers actually discover new products? These four short videos explain how Little Red Book (Xiaohongshu), Douyin, and WeChat drive e-commerce sales in China: KOC seeding, the four rules of Xiaohongshu content, and why Douyin builds awareness while WeChat drives repeat purchases.
Where do foreign supplement brands actually start in China? These six short videos explain the market opportunity, why Blue Hat registration blocks domestic sales, how cross-border e-commerce on Tmall Global works, the purchase limits that rarely matter, and who really buys imported supplements.
Which supplement categories actually work for foreign brands in China? These eight short videos break down vitamins, fish oil, probiotics, collagen, sports nutrition, and the emerging segments worth watching, covering competition, growth, and how to choose the products you launch with. From Shanghai
How do foreign supplement brands market in China without breaking the rules? These seven short videos cover why education drives sales, the content types that convert, the health claims China's Advertising Law prohibits, how Tmall screens listings, and what you can say instead. From Shanghai Jungle,
Real-world guidance on China e-commerce, social media, and market entry. Written for foreign brands figuring out Tmall, JD, Douyin, and beyond.