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Through our work with various brands, both online and offline, we frequently interact with partners and customers across China. During these interactions, we gain insights into their business models. Here are a few interesting stories.
With Western social media platforms being inaccessible in China, Chinese consumers rely on local platforms such as Douyin and Little Red Book. Discover how to effectively utilize Douyin to connect with your Chinese customers and maximize your brand's reach. Let's explore proven strategies and best p
Curious about Tmall, Taobao, and Alibaba? In this article, we delve into Tmall, explaining its functionalities and how your business can leverage it to sell in China. Understanding China's unique e-commerce landscape is crucial for success on Tmall. Learn essential tips and strategies for effective
Discover the potential of customized cosmetics and supplements in China. As global interest in personalized products grows, brands seek early entry into China's vast market. Despite regulatory hurdles related to human genetic resources, opportunities exist through strategic partnerships and non-gene
Chinese tourists favor overseas shopping due to several factors. Counterfeit goods are common in China, leading shoppers to seek genuine products abroad. Western brands often offer lower-quality goods in China compared to other markets, affecting trust. Some brands and products are unavailable local
Everything You Need to Know to Start Selling Cosmetics in China: Are there still opportunities? Which platforms should you be active on? What about trademarks and cosmetics certification? Should you work with a distributor or open channels as a brand? All this and more is answered in our 101 guide t
Explore the booming coffee market in China, from evolving consumer preferences to rising coffee culture in cities like Shanghai. Learn about instant coffee, capsule machines, RTD trends, and specialty brewing. Discover how international brands can leverage influencer marketing, local platforms, and
Registering a trademark in China is essential to protect brand identity, requiring a local name and strategic class registrations. Options include direct registration or purchasing existing trademarks for faster market entry. E-commerce operations depend on trademark status, with domestic channels r
Master KOL Marketing to Reach Chinese Customers. Online influencers are a powerful tool for promoting your brand to Chinese customers — but only if done right. This guide will help you identify and partner with Key Opinion Leaders (KOLs) who can deliver impactful results for your business.
Discover the dynamic growth of China's toy market, valued at 21 billion EUR in 2023 and projected to reach 50 billion EUR by 2033. Learn how rising incomes, e-commerce platforms like Tmall and JD.com, and urbanization drive demand for educational and high-quality toys. Explore strategies for interna
Many Western perceptions of China's dog market are outdated. We've researched beyond the myths to uncover the reality: a rapidly evolving industry with a growing focus on animal welfare, premium products, and pet companionship. From the rise of pet influencers on Douyin to the increasing demand for
China's confectionery and chocolate market has seen significant growth, driven by changing consumer behaviors, a growing middle class, and demand for premium, health-conscious products. Western brands are thriving, making China a key market for global confectionery and chocolate companies.