How to Delete WeChat Account Safely: Complete Guide
Learn how to delete WeChat accounts step by step, including tips to back up your data and avoid common issues.
How to Make a Rednote Account: Step-by-Step Setup Guide
Discover how to make a Red Note account step by step. Learn to set up, secure, and manage your Red Note profile easily with our complete guide!
How to Create a WeChat Account: Easy Step-by-Step Guide
Discover step-by-step instructions on how to create a WeChat account easily. Learn the requirements and tips to register your WeChat account successfully.
China Marketing Blog
Guides, case studies and insights on WeChat, Douyin, Xiaohongshu and China digital marketing from The WeChat Agency's team of China experts.
Case Study: Brewing Chinese affinity for Luxury tea brand Galerie du Thé
Galerie du Thé, a premium tea brand that is part of the renowned Ahmad Tea brand from Winchester in the UK, wanted to grow its popularity amongst a young Chinese audience. GdT wanted to tap into the increasing popularity of a quintessentially British afternoon tea, to enhance its discoverability on
From Comfort to Style: How Sweatpants Dominate China’s Athleisure Trends
Discover why sweatpants are leading China's athleisure market: emphasising comfort, body inclusivity, and sun protection, while leading fashion trends.
China Playbook Unlocked: This Beauty Brand Opens a Mental Health Hotline
Beauty brand FunnyElves launched a mental health hotline and 'scar archive,' promoting self-acceptance and emotional storytelling in beauty marketing
Navigating the Lunar New Year Marketing minefield
A no-holds-barred look at what global brands are still getting wrong when it comes China campaign planning.
In the Bag: 3 Trends for Bags & Accessories Brands Hoping to Win with China
Hot Pot’s Insight team recently conducted a snapshot study into female bag buyers living in Tier 1 and Tier 2 cities in China, in order to help established and emerging accessory brands navigate this time of great opportunity.
China Playbook Unlocked: How Art Elevates Luxury Storytelling in China
Why and how are global brands using art partnerships to localise, build cultural equity and engage Chinese consumers?
Notes from Nanjing - the latest retail insights from a trip back to China
The gradual easing of COVID restrictions has meant many of our Hot Potters have in recent months gone back to work remotely from their home cities, visit their families, and immerse themselves back into the buzz of daily life in China. Last week we sat down with Chen Jin, our superstar account manag
Interview: China’s Changing Fashion Landscape
What does the rise of local Chinese designers mean for Western brands? We hear from fashion specialist Xinde Ding to find out more.