Chinese language, trade with China, business culture, sourcing and practical knowledge.
Discover the top 10 marketing trends that defined China’s consumer landscape last year. This article breaks down how human-focused storytelling, cultural collaboration, and humor-led creativity fuel engagement on Chinese social media. An essential read for international brands aiming to connect auth
Diandian AI is Rednote’s latest smart assistant designed to help users navigate the platform’s overwhelming amount of user-generated content more efficiently.
China’s 15th Five-Year Plan signals a decisive shift from growth driven by scale and speed to growth shaped by structure and quality. Rather than focusing on GDP or short-term stimulus, the new cycle emphasizes service-based value creation, applied innovation, carbon and compliance assets, and the r
The 2026 brand landscape is defined by the tension between technological acceleration and the primal need for human connection. As AI agents begin to dominate consumer decision-making, brands must pivot from "transactional sellers" to "emotional companions." Success now requires a strategic harmony:
In a decisive move toward platform maturity, Douyin has launched a series of aggressive regulations targeting the "grey areas" of content creation. From mandatory credentials for financial influencers to a total crackdown on "fake whistleblowing" for competitive gain, the platform is dismantling dec
Adidas’ impressive "V-shaped" recovery in Greater China, marked by nine consecutive quarters of growth, stems from a fundamental shift: moving from a "broadcasting" model to a "life dialogue." By leveraging Rednote as a cultural laboratory, Adidas has successfully localized its global heritage. From
To succeed in the modern Chinese marketing landscape, global brands must look beyond traditional advertising and embrace the complex, multi-layered ecosystem of Chinese social media. Unlike Western markets dominated by a few major players, China presents a fragmented digital world where platforms li
Learn how Xiaohongshu (RedNote) influences product discovery in China and what international brands need from content, creators and regular operations.
In the hyper-competitive arena of digital marketing, Douyin (the Chinese precursor to TikTok) stands as the undisputed heavyweight champion of short-form video. It is not merely a social network; it is a high-octane "traffic engine" that integrates entertainment, search, and e-commerce into a single
Rednote (Xiaohongshu), the cornerstone of Chinese social media for lifestyle and commerce, is testing a controversial new feature: "Paid Notes." This shift moves the platform beyond traditional ad revenue, allowing creators to charge users directly for content. From high-res image downloads to seria
For global brands navigating the intricate waters of Chinese social media, the line between storytelling and selling is becoming increasingly sophisticated. WeChat Channels, the short-video component of China's super-app, has just released a feature that changes the game for e-commerce conversion: c
The consumer journey in China has undergone a radical transformation. Moving into 2026, the traditional "Search-Compare-Buy" funnel is being replaced by an emotional, fragmented loop: "Scroll-Vibe-Purchase." This article explores the shift from intentional buying to "accidental discovery" on Chinese