Chiversity

China Business & Language Blog

Chinese language, trade with China, business culture, sourcing and practical knowledge.

China

Features of the Baidu search engine

We have prepared an article where we talk about the specifics of the main search engine in China - Baidu. Let's talk about the main differences between the search engine and Google and how to promote it.

China

KOL Marketing in China

ChinaDigital experts will talk about the KOL advertising, one of the key marketing tools in China. We will also tell you about how to have a successful KOL campaign in China and different types of KOLs (celebrities, wanghong, bloggers).

China

WeChat VS Weixin

Let's talk about what Weixin and Wechat are. Let's see what is the difference between them. Since many people think that WeChat Weixin is the same thing, and Weixin is just the Chinese name for WeChat.

China

Douban Overview

In the article, we will tell you about what the Chinese social platform Douban is and introduce you to its ecosystem. You will also find out what marketing opportunities Douban provides.

China

How to protect your brand in China?

The ChinaDigital team has prepared an article in which experts will talk about the main methods and ways to protect their brand in China. Find out how you can register intellectual property in China.

China

Xiaohongshu as a Tool to Promote Your Business on the Chinese Market

The ChinaDigital team has prepared an overview of the Chinese platform Xiaohongshu (Little Red Book) for you. We talk about the functionality, features and benefits of the site. And also in the article you will learn how to make an advertising campaign in Xiaohongshu and how it can be useful for you

China

The best trade fairs in China in 2023-2024

ChinaDigital specialists have prepared for you the schedule of the most popular and interesting Chinese exhibitions and fairs in 2023 and 2024, where you can present your products.