Chiversity

China Business & Language Blog

Chinese language, trade with China, business culture, sourcing and practical knowledge.

China

Livestream eCommerce Thrives in China

The livestream eCommerce wave is taking over China, with 464 million users actively shopping via streams. With annual growth rates soaring, platforms like Taobao and Douyin are capitalizing on this trend. From wellness to entertainment, livestreams are becoming an integral part of daily life for Chi

China

A Guide to Obtaining an ICP License in China

An ICP filing is essential for all websites hosted on servers within China. Whether you're an individual or a business. Websites hosted in China require an ICP filing, ICP license or EDI license . In this article we'll explain what it is, whether you need it, and how to obtain it.

China

How To Promote WeChat Accounts And Gain Followers?

Looking to grow your WeChat Official Account's followers? With over a billion monthly active users, WeChat is a powerful social media platform in China. In this article, we'll provide you with practical tips to help you increase your WeChat presence and engagement. From optimizing your account to cr

China

Introduction to Tmall Advertising

Maximize your opportunities in China's biggest market via Tmall Advertising. Utilize platforms such as Zhitongche for budget-friendly, precision-targeted advertisements, or Pinxiaobao for your flagship stores to outperform counterfeit sellers. Gravity Cube is essential for algorithm-powered audience

China

How to Successfully Enter the Chinese Market

The allure of the Chinese marketplace is undeniable. Yet cracking this complex market isn't a walk in the park. Cultural subtleties, intricate regulations, and fierce competition make it a challenging endeavor. So, what's the recipe for success for foreign businesses aiming to make their mark in Chi

China

Bulletproof Strategy for Tourism Destinations

Wonder how to grow followers on your Chinese social media? Here's our simple strategy for tourism destinations to reliably grow impressions and followers by regular campaigns.

China

Introduction to: Little Red Book

What is the Little Red Book and why should you use it? In this video, we explain its appeal, user base, and how to start using it to promote your brand or destination.

China

China Market Entry: Key Factors and Strategies

Breaking into the Chinese market is an appealing prospect for any brand. As the world's most populated country, China has become a lucrative destination for selling products. However, entering and thriving in China’s incredibly competitive marketplace can pose unique challenges. Let's dig a little d

China

Introduction to: Weibo

Interested in understanding China's Weibo? Watch our video for a brief overview of Weibo and its application in marketing to the Chinese market.

China

Algorithmic vs. Subscriber Feeds

Many businesses seeking to enter the Chinese market are familiar with WeChat. They've heard about it in the news, from people like Elon Musk praising its super app status, or from marketing agencies highlighting it as the best platform for digital marketing in China. But is WeChat really the right c

China

Lie to Me: Our Stand Against Fake and Useless Data

Are your marketing efforts actually delivering the results you're looking for? In China, many, if not most, agencies resort to buying fake engagement numbers to please customers. Why wouldn't they? It's so easy and cheap to do in China. But is this really doing anything for you?

China

Camping is Booming in China

The camping and outdoor activities industry in China is booming, presenting a good opportunity for foreign brands selling outdoor, camping, and sports gear to reach Chinese customers. What are the drivers behind this growth, and how can you capitalize on it?