Chiversity

China Business & Language Blog

Chinese language, trade with China, business culture, sourcing and practical knowledge.

China

The Accelerating Growth of Niche Perfume Brands in China

Chinese perfume market has been growing by more than 15% annually – a rate far higher than any other category in the beauty sector. The report also forecasts the sales volume of China’s perfume industry growing from 25.2 billion RMB (3.7 billion USD) to over 50 billion RMB (7.4 billion USD) by 2023.

China

Creating Your Own Red Packet Cover On WeChat—The Ultimate Guide

Tencent’s WeChat red envelope (or WeChat red packet cover – 红包封面) is a WeChat-based feature that was developed in China. The concept is based on the Chinese tradition of hongbao (red envelope, or red packet), in which money is presented as a gift to relatives and friends.

China

What Is Dewu?

Another social commerce app that is super popular among Chinese millennials and Gen Z, is DEWU (得物), previously known as POIZON or Du (毒).

China

WeChat Menu Basics: Introduction for Brands

The WeChat menu is where users will search for key information, such as your company's contact details, brand story, key products, product line introduction and more. They can simply access these menu tabs when they click on your WeChat official account.

China

A Beginner's Guide to WeChat Channels

WeChat Channels are a new dedicated space for short video content, similar to Instagram Reels. It is targeted toward content creators, brands, businesses, and individuals who want to reach out to a new (or existing) audience beyond their circle of WeChat followers.