Chiversity

China Business & Language Blog

Chinese language, trade with China, business culture, sourcing and practical knowledge.

China

Hot Take: What Brands can Learn from the Unmarried Aunt Video

The gifting of Hongbao , or red envelopes, to family and friends during the New Year festivities is about as common a sight as you can expect to see in China during Spring Festival, or Chun Jie (春节). At Hot Pot we wanted to explore why a 13 second, totally wordless video of an unmarried aunt hand

China

China Sourcing Roadmap: From Zero to First Shipment in 7 Months

A complete five-phase China sourcing roadmap for first-time importers — from market research and supplier discovery through negotiation, quality control, and customs clearance — with timelines, budgets, and lessons from real Reddit experiences.