Confirmed: Perceived Quality Affects Customer Advocacy More Than Any Other Element

09 Sep 2016 | News Confirmed: Perceived Quality Affects Customer Advocacy More Than Any Other Element Contact Us The September issue of Harvard Business Review includes an article related to The Elements of Value. In the article, a study highlights what customers value in products varies by industry. An included table summarizes the top 10 elements of value that various industries find influence loyalty. (Left) The 10 types of businesses evaluated include: Apparel/Retail TV Service Providers Discount Retail Consumer Banking Grocery Brokerage Food and Beverages Auto Insurance Smartphones Credit Cards See anything in common? For all industries noted, “Quality” is referenced at the top of the list. “Some elements do matter more than others. Across all industries studied, perceived quality affects customer advocacy more than any other element. Products and services must attain a certain minimum level, and no other elements can make up for a significant shortfall on this one.” “A rigorous model of consumer value allows a company to come up with new combinations of value that its products and services could deliver. The right combinations, pays off in stronger customer loyalty, greater customer willingness to try a particular brand, and sustained revenue growth.” Tags: consumerpressqualityvalue You May Also Like What Happens After a Failed Pre-Shipment Inspection? Pro QC Holds Special Seminar on Welding Inspection Standards in China to Strengthen Technical Expertise Pre-Shipment Inspection for Textile Workwear in Honduras Click Below to Improve Product Quality with Pro QC Contact us Get a Quote or Book a Service We will be happy to give you more information about our quality solutions. Please fill in this form to contact us. We will respond as soon as possible. If you would like to submit your CV, please click here. Contact Us by Email Contact Us by Phone North America +1 206 397 1145 Mexico +52 55 9990 7885 Colombia +57 601 9190355 United Kingdom +44 330 094 5589 France +33 9 7303 6784 Germany +49 15630 810151 Australia +61 2 8252 7691 India & South Asia +91 227 189 7407 Asia & Asia Pacific +886 2 2832 2990 We use cookies to improve your experience. By continuing to browse, you agree to their use. Customize settings Accept all Decline all Privacy policy Cookie policy × Cookie settings Please select the categories of cookies you would like to allow. Essential cookies are always enabled.