Our services - Daxue Consulting - Market Research and Consulting China

Our servicesDaxue Consulting is a strategy consulting firm dedicated to equipping clients with the insights and guidance needed to achieve growth in China and beyond. Grounded in both time-tested and innovative methodologies, our expertise can be divided into five main pillars: strategy consulting, market research, customer understanding, management consulting, and branding. We have deep experience in a broad range of industries, including beauty, apparel, automotive, luxury, food and beverage, and pharmaceuticals.Our servicesDaxue Consulting offers a wide selection of market research and consulting services aimed at providing clients with the knowledge and guidance to achieve growth in China and beyond. Based on both traditional and cutting-edge methodologies, our services can be divided into 5 main pillars: market research, customer understanding, strategy consulting, management consulting, and branding. We developed a great expertise in a broad range of industries, including beauty, automotive, luxury, F&B and pharmaceuticals. Market ResearchThe Chinese market holds tremendous opportunities, but also dangerous threats. Our team provides tailored, ad-hoc market research in China, aimed at helping you navigate such a complex business environment without perishing in the effort. Learn more Desk Research Experts Interviews Tech Research Market Sizing Competitors Bench-marking Alternative Data Focus Groups In vivo research Consumer Tribes Identification Consumer Research Consumer UnderstandingIn order to win the heart of Chinese consumers, you need to have a clear picture of their needs, desires, behaviors and expectations. Our consultants master a broad range of consumer research solutions, smartly designed to identify and satisfy your consumers’ needs. Learn more Strategy ConsultingWhat is your business and marketing strategy in China? How to successfully coordinate your marketing operation when entering China’s market? Through using a segmentation approach, Daxue Consulting will guide you in better optimizing your business and market strategy in China. Learn more Market Entry Marketing Strategy Business Turnaround Business Intelligence Business Plan Agile Strategy Crisis Management Media Consulting Employee Engagement Survey Medical Consulting Lean Management Business Process Outsourcing Management ConsultingWith 10 years of experience in China, more than 400 clients and over 30 China consultants from all over the world, we have all the necessary skills to become your China market business advisor and help you improve your performance in China. Learn more BrandingDeveloping a good branding strategy is key to gain a competitive edge over both foreign and domestic competitors. Through using a set of different methodologies, our international team of market managers can answer your branding issues and support your growth in China. Learn more Brand Naming Brand Equity Brand Positioning IP Collaboration Activation Toolkit Brand Book Clients testimonials Thank you very much for the good work you did on this market analysis and focus groups. Processed fruits company - France This is great work that you have put into this great research.Thanks for sending these through. That gives us everything we need for this survey. Imported fruit industry - South Africa Your proposal was excellent by the way - world class. China Market Entry - UK Guys you totally crushed it! Fantastic work! Super insightful and very useful to us - thank you so much!!! Great work really. Executive Director, F&B - France Thank you very much for your time and performance yesterday. The team in New York and all of us appreciated a lot your presentation and the quality of the consulting from Daxue. VP of innovation, beauty & skincare - US I come back to you to thank you and your team for the work done on the project, it was a real pleasure to work together 🙂 The brand was very satisfied with the insights, especially with the richness brought by the local Chinese specificities. Project leader, beauty - France Thank you! Always a pleasure to work with you as well. I will let you know if any questions come up. Have a good weekend, and I'm sure we'll be in touch again soon! Senior Market Researcher - Global Ecommerce Platform I would like to thank you again for the job you realized in a short and complex period of time. Your inputs and reports were very professional and valuable for our project. I have really appreciated our interactions. I won't hesitate to come back to you for any questions or other opportunity! Head of Product , Life Science - France Thank you for sending the summaries. The findings are really interesting and validates a lot of the hypotheses we have. Thanks team for all your hard work and support over the past few months, it was a pleasure working with you all! UX Researcher - Fashion The experienced team of experts from daxue helped us a lot in gaining a deeper understanding of the Chinese market and customer. In particular, we were very impressed by the depth and details they found out whilst simultaneously making the recommendations very operational and tangible for us. We feel very equipped to start our business! Marketing Manager Spectroscopy Solutions - High-tech Industry, B2B, Germany More Case Studies