XiaoHongShu Red Note Insider tips | Double V Consulting

OUR INSIGHTSWe share insights of Chinese consumers posts, ensuring that you stay well-informed about the evolving needs of the local market. Follow our official Wechat account to get the latest insight in time!FOLLOW US Insight articlesSearchLe Labo China: Foreign Beauty's Comeback Belongs to the Niche, Not the GiantsForeign beauty is growing in China again, but the recovery is not a giant recovery. Inside Estee Lauder and L'Oreal, the growth is coming from La Mer, TOM FORD, Le Labo and Aesop, while the mass megabrands merely stabilise. Le Labo China, a 50 square metre store co-authored with a Chinese artisan label, shows what the winning model actually looks like, and why it is finally affordable for independent foreign brands.InsightsJul 28Xiaohongshu Beauty Trends 2026: Why China's H1 Data Moves From Efficacy to IdentityQian-Gua's H1 2026 report reframes Xiaohongshu beauty around an emotion, aesthetics and efficacy triangle. For brands entering or leaving China, the move from what works to what fits me changes the brief.InsightsJul 14Xiaohongshu Solo Living: How China's 'New Solo Dwellers' Are Rewriting the Brand Seeding PlaybookThe #独居生活 hashtag on Xiaohongshu gained over 400 million views in just 90 days, signaling a dramatic shift in how China's growing solo population consumes, lives, and seeks brands. From RIO's micro-buzz cocktails to Heytea's KOC seeding, leading brands are designing for the solo occasion rather than marketing solo living as a lifestyle. Inside what international brands can learn from Japan's ohitorisama economy and the new Xiaohongshu Solo Living seeding playbook.InsightsMay 5How AI Is Changing 11.11 ShoppingSince China’s annual shopping festival Double Eleven (11.11) started in late October, one thing is clear: AI is playing a far more prominent role than ever before.InsightsNov 4, 2025From Fairy Tales to Global Fame: How Flower Knows Became China’s Beauty DisruptorWhen discussing China’s new-generation beauty brands, 🌸Flower Knows (花知晓) stands out as one of the most distinctive success stories. Founded in 2016 by two post-90s male cosplay enthusiasts, the brand quickly rose to prominence with its dreamy, 少女心 (fairytale-girlish) packaging and pastel palettes.RED/XiaoHongShuAug 26, 2025Brand Merch: From "Freebies" to Main CourseIn China's consumer market, paying for brand merchandise (品牌周边) is no longer a niche hobby, but fast becoming mainstream. Shoppers are...InsightsAug 19, 2025