OUR RESOURCES

OUR RESOURCESChina market is huge and fast moving. This is not ONE market but many different markets. We constantly share market knowledge, trends, insights and case studies, to keep you up with what's going on here. ​ We always encourage our clients to watch, experience and learn, so you will better understand your own needs. REPORTS ONLINE COURSES EVENTS REPORTS2024 CHINA SOCIAL MEDIA WHITEPAPERCo-created by Double V. Consulting & RetexSince the outbreak of COVID, China's social media has changed dramatically: digital marketing and online sales channel are becoming more and more important for advertising and retail business in China. ​ Social media platforms are not for digital marketing, but they are becoming an increasingly important new channel for online sales. ​ This whitepaper mainly introduces: 1. Main social media platforms and updated platform policies in China. 2. Suggestions for brands to utilize these platforms to boost their business in China. 3. Successful cases on these social media platforms 4. Forecasted trends in 2024.10 GEN Z LIFESTYLE TRENDS IN CHINA 2021Co-created by Double V. Consulting & Kauseway ConsultingA 59-page trendspotter for brands to understand Chinese Gen Z and how to get their attention with effective marketing campaigns. The content mainly includes: Who are Gen Z and why they matter? 10 Gen Z lifestyle trends: such as Punk Wellness, Single Business, Self-Joy Consumption, Cultural Recognition & Nostalgia etc. 20+ Real brand case studies and campaign inspiration Implications for brands to effectively connect with Chinese Gen Z YOUR GUIDE TO XIAOHONGSHU (LITTLE RED BOOK)Co-created by Lauren Hallanan, Miro Li and Elaine WongA 69-page comprehensive guidebook for brands to learn how to start on RED. The content mainly includes: Why Xiaohongshu Matters Overview of Xiaohongshu How Can Brands Use Xiaohongshu Content Best Practices Working With KOLs on Xiaohongshu Brand Case Studies & KOLs to Check Out THE SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - THE FASHION INDUSTRYCo-created by Double V. Consulting & Daxue ConsultingA 58-page report introducing 4 emerging Chinese fashion brands, their success stories and pain points. Fashion industry overview Case study 1: 👙 NEIWAI #内外 - A lingerie brand that makes the most use of the feminism trend. Case study 2: 🧘 MAIA-ACTIVE - An activewear brand that many people compared it with Lululemon, but with Asian fits Case study 3: 👟 Li-Ning #李宁 - An old sports brand successfully renews itself with the trend of Guochao (国潮) Case study 4: ✨ YIN #隐 - A jewelry brand that redefines the gold THE SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - THE F&B INDUSTRYCo-created by Double V. Consulting & Daxue ConsultingA 54-page report introducing 4 emerging Chinese F&B brands, their success stories and pain points. F&B industry overview Case study 1: 🥤Genki Forest #元气森林 - How it becomes the "zero sugar" version of “Coca-Cola” in China? Case study 2: ☕️CoffeePls #永璞咖啡 - How freeze-dried coffee sold over 1.5 million boxes in one day? Case study 3: 🍜RamenTalk #拉面说 - How it reached 250 million RMB GMV, ranking NO.1 on Tmall list of instant food category? Case study 4: 🍵HEYTEA #喜茶 - How it becomes the “Starbucks” of the new style tea industry? THE SECRETS TO SUCCESS FOR EMERGING CHINESE BRANDS - THE BEAUTY INDUSTRYCo-created by Double V. Consulting & Daxue ConsultingA 55-page report introducing 4 emerging Chinese beauty brands, their success stories and pain points. Beauty industry overview Case study 1: Perfect Diary #完美日记 - How it achieves 3 billion RMB annual sales in 3 years? Case study 2: Florasis #花西子 - How it uses Guochao trend to build a traditional Chinese style cosmetics brand? Case study 3: HomeFacial Pro - How it successfully targets "skintellectuals" - a group consumers focusing on skincare ingredients? Case study 4: Winona #薇诺娜 - How it successfully positions as a cosmeceutical brand targeting sensitive skin? REPORTS ONLINE COURSESXIAOHONGSHU 101An entry level course introducing basic XHS features, user behavior, KOL and successful case studies to understand the most popular social commerce platform in China. ​ This course includes 6 Modules and lasts about 120 minutes Module 1: What is Xiaohongshu? (5 lectures) Module 2: Content is the king (4 lectures) Module 3: What makes XHS unique? (4 lectures) Module 4: How can brands use XHS? (4 lectures) Module 5: Working with KOLs on XHS (6 lectures) Module 6: Case studies (4 lectures)REGISTER NOW CASE STUDIES ON BILIBILI EPISODE 1: WORKING WITH KOLSThis course includes 4 cases and lasts about 30 minutes Module 1: Introduction of the course Module 2: Case 1 - VLOG Module 3: Case 2 - UNBOXING VIDEO Module 4: Case 3 - EVALUATION VIDEO Module 5: Case 4 - MUKBANG Module 6: SummaryREGISTER NOW BILIBILI 101 This course will help you understand Chinese top Gen Z video platform BILIBILI's users and community, and provide actionable instructions to win Gen Z's heart. ​ This course includes 6 Modules and lasts about 98 minutes Module 1: What is Bilibili? (4 lectures) Module 2: What is popular on Bilibili? (2 lectures) Module 3: What makes Bilibili unique? (2 lectures) Module 4: How can brands use Bilibili? (1 lecture) Module 5: Work with KOLs on Bilibili (4 lectures) Module 6: Case studies (1 lecture)REGISTER NOW CASE STUDIES ON BILIBILI EPISODE 2: CO-BRANDINGThis course includes 3 cases and lasts about 25 minutes Module 1: Introduction of the course Module 2: Case 1 - Food brand & cartoon Module 3: Case 2 - Car brand & Documentary Module 4: Case 3 - Phone brand & Virtual idol Module 5: Summary ​REGISTER NOW ONLIN COURSES PAST EVENTSCosmoprof Bologna 2026: The Year C-beauty Stopped WhisperingWalking the halls of Cosmoprof Bologna 2026, the shift was unmistakable: Chinese beauty brands are no longer just exhibiting, they are competing. But K-beauty still leads the conversation. Meanwhile, European niche brands looking at China face a market that has fundamentally changed.Webinar on 17th Oct at DIGITAL+ SUMMIT 2023WEBINAR PREVIEW Miro Li, founder of Double V Consulting, is invited to give an online session at the DIGITAL+ SUMMIT 2023 on the topic '...Podcast | How & why China's F&B industry is transformingLooking at the China's food and beverage industry, health is definitely one of the hottest terms. You may be wondering... What do Chinese...2020 Highlight Moments for Double V2020 is a special year for everyone. COVID-19 influenced China market and changed Chinese consumer behaviors a lot. Although it’s been a...RED conference in Shanghai On 23rd August, our founder Miro Li attended RED conference in Shanghai.CBBC and Westwin joint event in ShanghaiLast week (22nd August), our founder Miro Li attended CBBC and Westwin joint event in Shanghai.Event about New Trends in Social Commerce in ShanghaiEvent about New Trends in Social commerce in ShanghaiWhat happened in 2018?2018 has been an incredible year for us at Double V. Through assisting brands enter China, helping brands expand into the Chinese market,...Brands Meet Up in Europe - Feb 2019 " This past year, we’ve seen exciting changes continue to occur on the platform XiaoHongShu (Little Red Book/ RED)" The platform’s...The Little Red Book is a social e-commerce platform that’s not an e-commerce platform at allOur Co-Founder, Miro Li, shared insight with Lauren Hallanan at a Technode organised event "Tech after hours".China Marketing Lab I,II&III with Westwin and Tmall.com / Tmall GlobalWith the fast-changing China digital landscape, how can you quickly understand what Chinese consumers want and utilize different...Meet the 2018 Chinese Consumers (Believe me, it is different...)The age of Lifestyle Upgrade In the past decade, China’s advancing economy has provided businesses with substantial growth opportunities....EVENT