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FROM L CAL TO GL BAL

Double V Consulting helps global brands localize in China and Chinese brands expand overseas. Data-driven consumer insights, strategy, and execution.

WHO WE ARERESOURCES WHAT WE DO Double V Consulting Is A China-Based Brand Consultancy Firm Connecting Western Brands with Chinese Consumers & Empowering Chinese Brands to Conquer Global MarketsFROM L CAL TO GL BAL WHO WE ARE Empowering Brands Worldwide Since 20172017Founded in 2017 2Offices based in Hong Kong and Shenzhen100+Proudly Served 100+ Brands DOWNLOAD OUR DECK LOCALIZATIONLearn more Connect Western Brands with Chinese Consumers GLOBALIZATIONLearn more Empower Chinese Brands to Conquer Global MarketsFIND OUT MOREALL REPORTS ​ We continuously publish industry reports to keep you learning! INSIGHTS ​ We keep you up with the fast-changing market with latest news and trends.DOWNLOAD FOR FREE READ NOW PRESS ​ We have been interviewed and quoted by leading media publications. CHECK IT OUT 400+PRACTICAL INSIGHTSWe have the know-how you needVIVAIA: How a China-Born Footwear Brand Won Global ConsumersVIVAIA is a China-born DTC footwear brand that quickly scaled globally through product innovation, flexible manufacturing, and a focused global strategy. Learn how it outpaced Allbirds and became a leading sustainable fashion brand.INSIGHTSFrom Fairy Tales to Global Fame: How Flower Knows Became China’s Beauty DisruptorWhen discussing China’s new-generation beauty brands, 🌸Flower Knows (花知晓) stands out as one of the most distinctive success stories. Founded in 2016 by two post-90s male cosplay enthusiasts, the brand quickly rose to prominence with its dreamy, 少女心 (fairytale-girlish) packaging and pastel palettes.RED/XIAOHONGSHUWhy Your Brand Is Popular on Xiaohongshu, but No One's BuyingBrands invest in Xiaohongshu influencer seeding, create buzz. Yet when it comes to actual sales, there’s little to show for it: no clear conversion, and certainly no repeat purchases. So what’s going wrong?RED/XIAOHONGSHU