China Research, Strategy & Branding

China Research, Strategy & Branding since 2011 CONTACT US China ResearchStrategy & Branding since 2011 CONTACT US Introducing theChina Skinny’s Category Intelligence toolDefine your category, objective and key questions — we deliver an action-focused, human-validated report in 48 hours. Get bespoke category research from China and make better decisions, faster. The process is simple:Submit your briefWe run the researchReceive your report in 48 hours. FIND OUT MORE Making China Make Sense 0 Projects 0 Clients 0 Industries 0 Years We focus solely on China. In today’s globalized world, that means something. As the world’s most advanced consumer market, China deserves dedicated expertise, and that’s where we put all our energy. With over a decade of experience in crafting localized market research and providing strategic guidance, we help foreign businesses gain a competitive edge in China. If you’re serious about succeeding in China, you’ve come to the right place. Trusted by Those Who Take China Seriously See why we have a 90% return/referral rate Services to get you an edge in China Entry/Growth Strategy Details We help you set your strategy for and set a clear game plan to hit the ground running. From costs, to partner evaluation, and competitors analysis, we’ve got you covered. Localised Research & Consumer Insights Details We talk to hundreds of Chinese consumers monthly and our gold-standard industry research methods will ensure you will understand exactly what your consumers think and feel about your brand and products. Ecommerce Data Tracking Details Get access to our up-to-date trackers incorporating eCommerce data into an interactive data dashboard. You will have extensive access to sales across a range of categories and subcategories to catch trends and make successful investments in the market. Digital Strategy & Execution Details With China’s unique social media set up, Chinese consumers are a league of their own. Allow us to take the reigns and help you maximize your reach and better communicate to your audience. Our Weekly Newsletter Get what’s happening in the moment directly from us. 26 September 2026 Shanghai Legoland: the genius behind making parents sweat 26 September 2026 Just like animated movies often slip in humour that only adults get, to help them engage when watching films with kids, Legoland has followed a similar participatory mindset Read more → 26 September 2026 23 September 2026 vivo puts people back in the picture 23 September 2026 As AI creates cheaper, more abundant content, the authentic human-created stuff becomes more important than ever, which is why brands like vivo are doubling down on people Read more → 23 September 2026 21 September 2026 Maye Musk x MINISO and what it represents 21 September 2026 MINISO is capitalising on its 8,000+ stores to build its own IP, following an approach brands are increasing using for its key opinion leaders Read more → 21 September 2026 Weekly reading the way that works for you What started as a way to express our opinion on the changing market has turned into the go-to China market newsletter referenced globally. By subscribing to our free weekly newsletter you will get access to the latest Chinese market trends and consumer behaviour. Subscribe to the most read newsletter on marketing to China! Get the latest China market news, views and trends to your market Thank you! You have successfully joined our subscriber list. WeChat as seen & read on Ready to win? Get in touch with us or come visit our office.