Enlightening decision makers on the Chinese market since 2012

Enlightening decision makers on the Chinese market since 2012Daxue Consulting, your partner for China business strategy CONTACT US Enlightening decision makers on the Chinese market since 2012Daxue Consulting, your partner for strategic China research CONTACT US Why we are your gateway to ChinaOur extensive experience in the Chinese market and unique data-gathering network separate us from other consulting firms. Our obsession with quality data in China’s dynamic and confusing environment means your business decisions will be based on an informed and realistic understanding of your target market. We help clients make data-backed strategic decisions in China by leveraging tech-driven data collection methods and performing detailed qualitative research on key consumer groups, competitors, and market dynamics.Our services Market ResearchThe Chinese market holds tremendous opportunities, but also dangerous threats. Our team provides tailored, ad-hoc market research in China, aimed at helping you navigate such a complex business environment without perishing in the effort. Learn more Consumer UnderstandingIn order to win the hearts of Chinese consumers, you need to have a clear picture of their needs, desires, behaviors and expectations. Our consultants master a broad range of consumer research solutions, smartly designed to identify and satisfy your consumers’ needs. Learn more Strategy ConsultingWhat is your business and marketing strategy in China? How can you successfully coordinate your marketing operations when entering China’s market? By using a segmentation approach, Daxue Consulting will guide you in better optimizing your business and market strategy in China. Learn more Management ConsultingWith 10 years of experience in China, more than 400 clients and over 30 China consultants from all over the world, we have all the necessary skills to become your China market business advisor and help you improve your performance in China. Learn more BrandingDeveloping a good branding strategy is key to gaining a competitive edge over both foreign and domestic competitors. By using a set of different methodologies, our international team of market managers can answer your branding issues and support your growth in China. Learn more More on our services All our services Successful Projects 0 +Clients 0 +Consultants 0 Years of expertise 0 Successful Projects 0 +Clients 0 +Consultants 0 Years of expertise 0 They trust us They trust us Clients testimonials Thank you very much for the good work you did on this market analysis and focus groups. Processed fruits company - France This is great work that you have put into this great research.Thanks for sending these through. That gives us everything we need for this survey. Imported fruit industry - South Africa Your proposal was excellent by the way - world class. China Market Entry - UK Guys you totally crushed it! Fantastic work! Super insightful and very useful to us - thank you so much!!! Great work really. Executive Director, F&B - France Thank you very much for your time and performance yesterday. The team in New York and all of us appreciated a lot your presentation and the quality of the consulting from Daxue. VP of innovation, beauty & skincare - US I come back to you to thank you and your team for the work done on the project, it was a real pleasure to work together 🙂 The brand was very satisfied with the insights, especially with the richness brought by the local Chinese specificities. Project leader, beauty - France Thank you! Always a pleasure to work with you as well. I will let you know if any questions come up. Have a good weekend, and I'm sure we'll be in touch again soon! Senior Market Researcher - Global Ecommerce Platform I would like to thank you again for the job you realized in a short and complex period of time. Your inputs and reports were very professional and valuable for our project. I have really appreciated our interactions. I won't hesitate to come back to you for any questions or other opportunity! Head of Product , Life Science - France Thank you for sending the summaries. The findings are really interesting and validates a lot of the hypotheses we have. Thanks team for all your hard work and support over the past few months, it was a pleasure working with you all! UX Researcher - Fashion The experienced team of experts from daxue helped us a lot in gaining a deeper understanding of the Chinese market and customer. In particular, we were very impressed by the depth and details they found out whilst simultaneously making the recommendations very operational and tangible for us. We feel very equipped to start our business! Marketing Manager Spectroscopy Solutions - High-tech Industry, B2B, Germany Stay up to date on the Chinese market with our business newsletter Thank you for your interest in Daxue Consulting content! Case studies Our Clients L’Oréal Kim Robinson Business Reports & Webinars All Reports The Shifting Dynamics of Luxury in China Report Market insights e-commerce in China A comprehensive guide to China’s social media platforms in 2026 Daxue Medical Will GLP-1 drugs help control China’s impending obesity epidemic? Behind the burgeoning popularity of Ozempic in China bubble tea in China Chayan Yuese (茶颜悦色), the tea brand that refuses to franchise More Market Insights