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The leading MBA for digital transformation The Specialized MBA in Digital Marketing & Business (MBA DMB) is the MBA leader in Digital marketing, communication and business transformation. The content of this blog is produced by the students of the MBA DMB in Shanghai and shows their reflection on the digital transformation in Europe and in Asia. For more information on the MBA DMB in Shanghai please visit our website. Behind the Feed: What a Talent Manager Really Does (And Why It Matters) by Emna El Kamel | Jul 5, 2026Behind the Feed: What a Talent Manager Really Does (And Why It Matters)There's a version of the influencer marketing industry that lives on... read more Expert Interview: Doing Business in China by Saveli Yakhnenko | Jul 5, 2026Doing business in China can create strong opportunities for foreign companies, entrepreneurs and international students who want to understand the... read more The Culture Map by Erin Meyer – Cross-Cultural Business Review by Saveli Yakhnenko | Jul 5, 2026The Culture Map by Erin Meyer is one of the most useful business books I have read for understanding international teams. It helped me make sense of... read more Inside Luxury Rebranding: What a Luxury Brand Founder Revealed About Digital Storytelling by Teodora Puiu | May 27, 2026Beyond the Product: How Digital Storytelling Is Redefining Luxury BrandingLuxury branding has changed significantly over the past decade. While... read more “This Is Marketing” by Seth Godin: Do Consumers Really Buy a Story, or Do They Primarily Buy a High-Performing Product? by Inès NAJIBE | May 26, 2026Why This Is Marketing Remains a Key Reference in Digital Marketing In the age of social media, influencers, and personalized advertising,... read more Cannes, the World’s Biggest Content Studio — and Luxury Houses Know It by Camille Lara-Minot | May 26, 2026Cannes, the World's Biggest Content Studio — and Luxury Houses Know ItEvery May, the Croisette transforms. The palm trees, the yachts, the golden... read more Chinese Robots Run a Marathon in Beijing by Emma Coulombel | May 15, 2026Chinese robots ran a marathon in Beijing, and the image did more than entertain. It raised a bigger question: when does a robot stop being a... read more How Digital Transformation Is Reshaping Public Business Support for French SMEs by Zoe Villanueva | Apr 25, 2026France is home to over 4 million small and medium-sized enterprises (SMEs). They represent more than 99% of all businesses in the country and drive... read more The “Walmart Birkin”: when a $78 bag shakes the luxury world by Chloé Tourniaire | Apr 25, 2026https://www.tiktok.com/@jermain312/video/7453185781746715947 👜 A $78 bag is shaking the luxury world The Walmart Birkin dupe became one of... read more « Older Entries