Amazon PPC & FBA growth,told straight by a real seller.
The personal blog of Ekaterina Rubtcova — Amazon seller since 2018, founder of the Daniks cookware brand (Top-1 in Germany, Top-20 in the USA), and founder of Daniks.AI, the AI-native PPC automation she built for her own listings and now runs for hundreds of other sellers.
Personal blog · Ekaterina Rubtcova Amazon PPC & FBA growth,told straight by a real seller. I'm Ekaterina — selling on Amazon since 2018. Founder of the Daniks cookware brand (Top-1 in Germany, Top-20 in the USA). The same year I started on Amazon — 2018 — I founded Daniks.AI to run my own PPC. It is an AI-native automation that now powers hundreds of other Amazon brands. This is where I share how I actually operate. The real conversation happens on YouTube — come watch. Subscribe on YouTube About Ekaterina ✓ Real seller — Ekaterina on LinkedIn ✓ Daniks brand on Amazon · Top-1 in Germany · now Top-20 in the USA ✓ Founder of Daniks.AI — AI-native PPC, used by 100s of brands ✓ Selling on Amazon since 2018 ✓ No courses · No coaching · No upsells 2018 Selling since Top-1 in Germany 100s brands on Daniks.AI 58+ guides published Featured Posts Tools 7 Best Helium 10 Alternatives for Amazon Sellers (2026) Tested alternatives to Helium 10 for product research, PPC, and listing optimization. Real pricing, honest pros and cons from an active seller. June 2, 2026 · 13 min read PPC Advertising Daniks.AI vs Manual Amazon PPC: NordFrost Case Study Amazon PPC weekly report: Daniks.AI delivers 7.77x ROAS at 12.9% ACoS on NordFrost drinkware. $0.39 CPC, 149 orders, TACoS 8.1%. May 28, 2026 · 15 min read PPC Advertising Daniks.AI vs Manual Amazon PPC: StellaHive Case Study Amazon PPC case study: Daniks.AI vs manual on StellaHive candles. 6.2 vs 3.5 ROAS, 16% vs 28% ACoS, 34% cheaper clicks over 6 weeks. May 28, 2026 · 14 min read New to Amazon FBA? Start Here See all tutorials → 1 Beginner Getting Started with Amazon FBA: Complete Guide How to start Amazon FBA from scratch in 2026 — even if you rent. Account setup, fees, business models, and your first shipment, explained for beginners. 20 min read 2 Beginner EORI Number Application: Complete Guide 2026 How to apply for an EORI number with customs — step by step, free of charge, with the most common pitfalls for Amazon FBA sellers. 15 minutes application, 1–3 weeks processing 3 Beginner LUCID Registration: Step-by-Step Guide Step-by-step guide: LUCID entry, material selection, dual system — the full packaging compliance workflow for Amazon sellers. 30–45 minutes Latest from YouTube Amazon FBA Product Research: Why Every Product I Found Was a Trap Jul 21, 2026 10 Amazon FBA Products I Would NOT Sell in 2026 Jul 7, 2026 FBA Sellers: 'Customer Obsession' Is a Lie Jul 2, 2026 Amazon Product Research 2026: 10 Niches I'd Actually Launch (And Why) 🚀 Jun 26, 2026 They Lied About How Much Amazon FBA REALLY Costs in 2026 😳💸 Jun 25, 2026 🔥 Why Entrepreneurs Should NEVER Hire Full-Time Employees (Use This Instead) Jun 16, 2026 Latest Articles Teikametrics vs Perpetua: Which Amazon PPC Tool Wins in 2026? Teikametrics vs Perpetua compared by a working Amazon seller: real pricing math, automation depth, reporting, and which PPC tool fits your ad spend. July 6, 2026 Amazon FBA China Tariffs 2026: The Math and 7 Survival Moves What US Amazon sellers pay on Chinese imports in July 2026, a line-by-line landed-cost example, and 7 moves to protect your margin from China tariffs. July 5, 2026 Amazon's 'Customer Obsession': What It Really Means for Sellers You are not Amazon's customer — the buyer is. What customer obsession really means for sellers, and how to price returns and buyer abuse into your margins. July 3, 2026 Why Daniks.AI Exists — and Why I'm Not a Neutral Source Daniks.AI started as a script for my own Amazon ads, not a SaaS startup. The honest story of why it exists — and why this blog isn't a neutral source. June 18, 2026 "Your Software Is Superb" — A DaniksAI Customer Review Real DaniksAI customer feedback from Andrew, who called the software superb after seeing his performance data preserved across a system restart. June 11, 2026 View All Articles Tutorial Series: Amazon FBA from Zero Follow this step-by-step series to build your Amazon business from scratch. 1 beginner Getting Started with Amazon FBA: Complete Guide How to start Amazon FBA from scratch in 2026 — even if you rent. Account setup, fees, business models, and your first shipment, explained for beginners. 20 min read 2 intermediate Product Research Masterclass for Amazon Sellers Learn proven product research methods to find profitable Amazon FBA products. 15 min read 3 intermediate Setting Up Your First Amazon PPC Campaign Step-by-step guide to creating and optimizing your first Amazon PPC campaign. 12 min read Top-Rated Tools View All Reviews Daniks.AI 4.5 Starting at $49/mo Daniks.AI is the Amazon PPC automation tool I reach for when I want a real AI agent — not a rules engine — managing bids against a fixed ACoS target. Read full review Helium 10 4.5 Starting at $29/mo Helium 10 is the most comprehensive Amazon seller toolkit available, ideal for serious sellers willing to invest in their business growth. Read full review sellerboard 4.5 Starting at $19/month sellerboard is the profit tracking tool with the best value for money for Amazon sellers — practically essential from the second SKU onward. Read full review Hellotax 4 Starting at 99 EUR/month Hellotax is the right choice for scaling FBA sellers with a Pan-EU setup who want to handle VAT compliance without managing a separate tax advisor per country. Read full review Join Ekaterina's rare lettersNot a weekly drip. Not a funnel. I only send when I've got something from my own seller account — or from running Daniks.AI on hundreds of brands — worth your inbox. Nothing else.