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Blog Blog Strategy, platform deep-dives, and lessons from real campaigns in China. Featured Baidu Baidu Maps for Business: How to List Your Company in China Your company has a physical presence in China: an office, a store, a restaurant, or a hotel. Chinese customers search for businesses near them every day, and Baidu Maps is where they look. With over 700 million monthly users and deep integration into Baidu’s search results, your Baidu Maps listing is not optional, it is […] September 29, 2026 Read article → Little Red Book Xiaohongshu World Cup Bet: $1.4B Rights, 400M Users, IPO Plans In May, Xiaohongshu made a move nobody expected. The lifestyle app, also called RedNote or Little Red Book, spent close to 10 billion RMB, about 1.4 billion USD, on streaming rights for all 104 matches of the 2026 FIFA World Cup in China. The deal was reported and analysed at length by Huxiu. This is […] September 28, 2026 Baidu Baidu Ads vs Douyin Ads in 2026: Which Platform Should You Choose? You are planning a paid media budget in China and the question comes up every time: Baidu or Douyin? Both platforms reach hundreds of millions of users. Both generate measurable ROI for international brands. But they operate on completely different logic, and choosing the wrong one for your product category wastes budget. This article breaks […] September 28, 2026 Douyin Douyin Merchant Support: 9 Policies Save Sellers $14 Billion Douyin wants merchants to stay. According to China National Radio (CNR), Douyin E-commerce rolled out nine merchant support policies in Q2 2026. The platform says the measures add up to about 100 billion RMB in cumulative savings for sellers. That is roughly 14 billion USD. I read this news twice. Not because the number is […] September 27, 2026 Baidu Baidu Advertising for International Companies: A Practical Guide You want to reach Chinese consumers through paid search. The first question you face: can a foreign company run Baidu ads? The short answer is yes, but the process is not the same as Google Ads. Baidu requires specific documentation, imposes sector restrictions, and demands a local intermediary in most cases. This guide walks you […] September 27, 2026 Advertising in China AI Label Rule for Digital Human Livestreams in China: What Changes If your brand sells in China with an AI host, a virtual presenter or a “digital human” in livestreams, the rules changed this summer. Douyin, Kuaishou, WeChat Channels and Bilibili now require a clear AI label on content that sells. No label means less traffic, suspended streams, and in the worst cases a closed account. […] September 26, 2026 Baidu Why Your Website Doesn’t Rank on Baidu (And How to Fix It) Your website is live. Your product is good. But Baidu shows nothing when someone searches for your brand or your category in China. Before you invest more time and budget, you need to know why. Most foreign brands make the same mistakes, and each one is fixable. Here are the 8 most common reasons your […] September 26, 2026 Advertising in China China Now Enforces AI Label Rules for All Advertising Content China's CAC AI labeling rules are now enforced in 2026. Every AI-generated ad creative needs a visible label and a metadata watermark with the brand's social credit code. Foreign brands without a Chinese entity face a technical compliance gap. September 26, 2026 eCommerce China Double 11 2026: Tmall Drops Basket Rules, What Brands Must Do Now Tmall has published its Double 11 2026 calendar, and it starts earlier than many foreign brands planned. Pre-sale deposits open on October 15. Final payments and spot sales start on October 20 at 8 pm. The festival then runs until November 13 at midnight. That is about 25 days of selling, not one day. The […] September 25, 2026 Baidu Baidu SEO vs Google SEO: What Changes When You Target China You have a website that ranks on Google. You assume the same content, the same links, and the same technical setup will work on Baidu. It will not. Baidu and Google share the same goal (match users with relevant content) but they weigh the signals very differently. If you are targeting Chinese consumers and treating […] September 25, 2026 Advertising in China China Advertising Enforcement 2026: SAMR Targets Superlatives and Misleading Claims China's SAMR ran a six-month advertising enforcement campaign from March to September 2026 targeting superlative claims, missing disclaimers, and unverifiable endorsements. Foreign brands with translated English copy are most exposed. September 25, 2026 Baidu Baidu SEM for Foreign Brands: How to Run Paid Search in China You want to reach Chinese consumers through search. You Google “Baidu advertising” and find conflicting information: some say you need a Chinese company, others say an agency can handle it. Meanwhile, your competitors are already running Baidu campaigns and capturing high-intent traffic you are missing. Here is exactly what Baidu SEM is, what it costs, […] September 24, 2026