USPTO Proposes to Raise United States Trademark Fees
The USPTO proposes to raise trademark fees. Learn the impact on your brand's cost and intellectual property strategy. Read the analysis.
Home | HS Blog | USPTO Proposes to Raise United States Trademark Fees Table of Contents Toggle USPTO Trademark Costs Will be Increasing The United States Patent and Trademark Office (USPTO) wants to raise certain trademark fees, consistent with its fee-setting authority. If USPTO's proceeds with their current plans (which it almost certainly will), the costs associated with trademark registration in the United States will go up considerably for trademark owners. In this post we discuss some of the more impactful proposed changes. Higher U.S. Trademark Application Fees Currently, USPTO offers a two-tier trademark application system. If applications meet certain parameters, including the use of preapproved goods and/or services identifications, the application fee is $250 per class. On the other hand, if any of the conditions are not met, the application fee is $350 per class. USPTO plans to eliminate the lower fee tier and set a standard fee of $350 per class. If you use custom identifications for goods and services, an additional $200 per class will be charged. The fee for standard applications using preapproved identifications will increase from $250 to $350 per class. For custom applications, fees will rise from $350 to $550 per class. While in most cases preapproved identifications are sufficiently adequate to describe an applicant's goods and/or services, there are situations where the uniqueness of the applicant's products requires the use of customized identifications. Applicants in that bucket could soon be paying a fair amount more in U.S. trademark fees. USPTO proposes a character limit of 1,000 per class. Custom identifications exceeding this limit will incur an extra $200 fee per additional 1,000 characters. Fortunately, it's rare to need more than 1,000 characters for product or service descriptions. USPTO Imposes a New Insufficient Information Fee USPTO will introduce a new $100 fee per class for applications with insufficient information. It's crucial to include basic details like your name. However, be mindful of less obvious errors, such as incorrect translations or address formats, which could also trigger this fee. For instance, if a trademark includes non-English wording, a failure to provide an English translation of that wording would incur the $100 fee. Yet wording considered to be in a foreign language by USPTO may be considered fanciful, and hence lacking a translation, by an applicant. Using the wrong suffix to describe a street could also lead to getting slapped with a charge for insufficient information. Foreign addresses present additional challenges. The Bottom Line on New United States Trademark Costs While USPTO trademark fees will go up in absolute terms, the potential savings to be enjoyed by using preapproved identifications will now be greater in percentage terms. This is good news for applicants for whom using preapproved identifications is a sensible choice. It is bad news, however, for those applicants with unique goods and/or services, that are simply not described adequately by any preapproved term. A careful review of the list of preapproved identifications will be more crucial than ever. Meanwhile, to avoid getting hit with fees for insufficient information, applicants need to exercise an added degree of caution. When providing their address, for example, they would do well to check the United States Postal Service's address lookup (or relevant authoritative sources in the case of foreign addresses) to ensure they are using the same format. Likewise, in the case of fanciful trademarks, it is advisable to run some internet searches, to ensure that their company name does not mean "cow" in Hawaiian or Slovak. Check Out Our Practice Areas Share Twitter Facebook LinkedIn E-mail Comment Fred Rocafort Fred leads Harris Sliwoski’s intellectual property practice and is the coordinator of the firm’s international team. Much of Fred’s practice consists of helping cannabis businesses protect their brands. He also works with entrepreneurs and companies entering the Web3 space, a new frontier for IP law. Prior to joining Harris Sliwoski, Fred worked overseas for more than a decade, in both government and private sector roles. Fred is a regular contributor to the award-winning China Law Blog and Canna Law Blog. Fred began his career overseas as a U.S. consular officer in Guangzhou, China, where he advocated for fairer treatment of American companies and citizens in China and for stronger intellectual property rights enforcement. After entering the private sector, Fred worked at a Shanghai law firm as a foreign legal advisor and later joined one of the oldest American law firms in China, helping foreign companies navigate the Chinese legal environment. He also led the legal team at a Hong Kong-based brand protection consultancy, spending most of his time out in the field, protecting clients against counterfeiters and fraudsters in Greater China, Southeast Asia and Latin America. In addition to his IP work, as a native Spanish speaker, Fred works closely with different Harris Sliwoski teams on Latin America and Spain matters. Fred also provides advice to cannabis industry participants and other businesses on import and export transactions. Fred is an ardent supporter of FC Barcelona—and would be even in the absence of Catalan forebears who immigrated to Puerto Rico in the mid-1800s. 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