Welcome to our publications.

Welcome to our publications.Welcome to our publications.Welcome to our publications.Here we share the articles and columns we published in Belgian newspapers ( Trends, de Tijd, de Morgen, Knack) and share interviews ( Bloomberg, Knack) where our team provides firsthand insights into China’s business landscape. Stay updated with expert perspectives straight from the ground.TV Interview September 2024 ( in Dutch)China interviewsIs Europe Rediscovering China? A New Wave of Business Interest in 2025China columnsHow China’s “Little Giants” Are Disrupting Niche Markets – What It Means for European BusinessesChina columns Bridging Continents: The Evolving Dynamics of Trade and Investment Between Africa, China, and EuropeChina columnsThe Rise of Fitness Culture in China: A Billion-Dollar RevolutionChina columnsTrump and China: How a Second Term Could Reshape Global DynamicsChina ColumnsChinese Brands Go Global: The New Wave of International AmbitionsChina ColumnsReady to grow your China business? Don’t hesitate to get in touch to discuss your China business and needs. We will answer your initial questions and can walk you through our case studies to see how we can better manage and grow your China business.Reach outReady to grow your China business? Don’t hesitate to get in touch to discuss your China business and needs. We will answer your initial questions and can walk you through our case studies to see how we can better manage and grow your China business.Reach outReady to grow your China business? Don’t hesitate to get in touch to discuss your China business and needs. We will answer your initial questions and can walk you through our case studies to see how we can better manage and grow your China business.Reach out