Understand China.Enter with confidence.

China market entry · Consumer insight · Evidence-ledUnderstand China.Enter with confidence.We help international organisations turn local consumer, competitor and market evidence into confident decisions for entering and growing in China.Explore China research →View case studies →INSIGHT×ACTION16years of research2,000project cases12city offices1mreachable panel50kindustry experts4,300field interviewersTop 10China research companySCROLL TO DISCOVERWHY CHINA RESEARCHEntering China takes more than assumptions.It takes local evidence and informed judgement.From market potential and regulatory context to consumer demand, pricing, channels and competition, CEIDEA helps international teams build a grounded China strategy.↗CORE SERVICESFrom the right questionto practical action.Six connected research capabilities help overseas teams understand China's customers, markets and operating context—from early opportunity assessment to ongoing growth decisions.01Customer Satisfaction ResearchExperience & loyaltyMeasure experience across critical touchpoints, identify the drivers of satisfaction and loyalty, and turn findings into a practical improvement agenda.→02Consumer ResearchNeeds & behaviourUnderstand needs, motivations, attitudes, usage occasions and decision journeys to reveal unmet demand and growth opportunities.→03Market Entry ResearchOpportunity & route to marketAssess market size, regulation, competition, customer demand, pricing and channels before committing resources to a new market.→04Academic Research SupportRigour & collaborationSupport universities and research teams with study design, sampling, recruitment, quantitative and qualitative data collection.→05Real Estate ResearchPositioning & operationsConnect city, site, competitor and user evidence to development positioning, product, marketing and long-term operations.→06Public Sector ResearchPublic needs & performanceMeasure public needs, service experience and programme performance to support evidence-based policy and service improvement.→RECENT CASE STUDIESResearch proves its valuethrough outcomes.Consumer Research2026-07-26Decheng JewelryInsight Research into the Demand of High-Net-Worth Jewelry Consumers2026-07-26702Consumer Research / Jewellery & Metals→Consumer Research2026-07-26Zhi Tu Mei YanResearch on Consumer Demand for Cosmetics2026-07-26909Consumer Research / FMCG & Beauty→Other Research2026-07-13Shanghai Shan Yibai Law FirmInvestigation into Brand Confusion in the Catering Sector2026-07-13904Other Research / Other Industries→Consumer Research2026-07-13Xiamen Ferry Co., Ltd.Tourist Demand and Fare Analysis for the Xiamen-Gulangyu Route2026-07-131,045Consumer Research / Travel & Apparel→Consumer Research2026-07-13Hangzhou Gote Biotechnology Co., Ltd.Beverage Flavor Testing Among White-Collar Consumers2026-07-13921Consumer Research / FMCG & Beauty→Academic Research Support2026-07-13The Hong Kong Polytechnic University & Think ChinaResearch on AI-Enhanced Creative Copy for Women's Skincare Products2026-07-13700Academic Research Support / Education & Culture→Consumer Research2026-07-13WenYu Brand Image Planning Co., Ltd.Soluna™ Premium Apple Consumer Research in China2026-07-131,076Consumer Research / FMCG & Beauty→Consumer Research2026-07-13Midea Refrigeration Equipment Co., Ltd.Usability Evaluation Study of COLMO Smart Control Screen2026-07-13817Consumer Research / Home & Building Materials→ Case searchAll case studies →PANEL & EXPERT RESOURCESBring the real worldinto every study.CEIDEA's data-collection network covers China and connects international partners. Online and offline resources provide a stable, fast and credible evidence base for diverse research assignments.01 / PANELProfiled consumer panel1mreachable participantsMulti-channel digital resources and partnerships with major commerce and social platforms help us reach audiences by behaviour, interest and profile.Social reachMulti-channelProfiled02 / FIELDWORKNationwide fieldwork network4,300field interviewersInterviewers and execution teams across China work with overseas partners to deliver controlled data collection across regions and contexts.China coverageOnline + offlineGlobal partners03 / EXPERTSCross-sector expert network50kindustry expertsExperts across industries and professions can be matched, recruited and interviewed quickly so specialist judgement enters critical decisions.Fast recruitmentDepth interviewsExpert evidenceFrom field observation to online behaviour, from consumers to industry experts,CEIDEA connects diverse evidence to a more complete view of the market.CHINA RESEARCH NETWORKLocal coverage,global collaboration.CEIDEA combines teams across China's major cities with international research partners, giving overseas clients local context, nationwide fieldwork and one accountable research system.Explore our network →CHINAASIA PACIFICGLOBALOur research networkextends beyond points on a mapCEIDEA INSIGHTSPerspective, one step ahead.LATEST PERSPECTIVEMarx's theory still shines with truth: XiTwo centuries on, despite huge and profound changes in human society, the name of Karl Marx is still respected all over the world and his theory still shines with the brilliant light of truth, Chinese President Xi Jinping said FriRead article →CEIDEA INSIGHTChina marks 200 years of Karl Marx's birth as Xi leads in new era→CEIDEA INSIGHTChinese premier's trip to Indonesia, Japan to cement partnership, cooperation→CEIDEA INSIGHTChinese president appoints 3 new ambassadors→START A CONVERSATIONPlanning to enteror grow in China?Tell us your market question.We will design a clear, evidence-led research path.