Mismatch Between Supply and Demand: What Pet Supplies Do Owners Actually Need?

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BLOG SEARCH Article title Article summary Article content Multi Field Search NEW PRODUCTS Image Product Name Automatic Smart Cat Litter Box 65L Extra Large Self-Cleaning Electric Cat Toilet, Fully Enclosed, Odor-Proof, Auto Scooping for Large Cats, Indoor Cats & Kittens Smart Automatic Cat Litter Box | Plasma Deodorization & Antibacterial Rechargeable Electric Pet Nail Grinder With LED Light Clipper Trimmer Polisher For Dogs Cats And Kittens All Products Mismatch Between Supply and Demand: What Pet Supplies Do Owners Actually Need? Views: 0 Author: Site Editor Publish Time: 2026-01-21 Origin: Site Inquire Given the differences in size, style, material, and form of pet supplies, pet owners have vastly different product demands based on their pets’ body type, age, and breed. As a result, the supplies category has long been the core market for the pet-specific concept and one of the sectors with strong demand for segmentation. With the growing popularity of this concept, the recognition rate among pet consumers has soared to an impressive 95%. Against this backdrop, how is the pet-specific supplies market developing? How many people have considered and actually purchased such products? What differentiated needs do pet owners have for pet-specific supplies? And in terms of market performance, which categories boast large scale and high growth rates? This article is compiled based on data from Chongyejia, TMIC insights, Taobao and Tmall pet industry consumption trend data, and some public reports. Table of Contents How is the Pet-Specific Supplies Market Performing? What Differentiated Needs Do Pet Owners Have for Supplies? Which Pet Supplies Categories Have Large Scale and High Growth Rates? 1. How is the Pet-Specific Supplies Market Performing? First, it should be noted that the following data is derived from a questionnaire survey on pet-specific supplies consumption among pet consumers on Taobao and Tmall over the past year. According to TMIC’s survey data: 65% of cat owners and 80% of dog owners have considered purchasing supplies specifically designed for different pet ages. 59% of cat owners and 69% of dog owners have considered purchasing supplies tailored to different pet breeds. The questionnaire further asked pet owners about their actual purchases of pet-specific supplies in the past year. For cat owners: 52% finally bought age-specific supplies, with 13% of interested consumers lost. 50% finally bought breed-specific supplies, with 9% of interested consumers lost. For dog owners: 74% finally bought age-specific supplies, with only 6% of interested consumers lost. 60% finally bought breed-specific supplies, with 9% of interested consumers lost. The data clearly shows a noticeable gap between the intention to purchase and actual purchases of pet-specific supplies. The core reason for this gap lies in a mismatch between products supplied by the market and the actual needs of users. 2. What Differentiated Needs Do Pet Owners Have for Supplies? To answer this question, the report elaborates on the differentiated demands of cat and dog owners from four perspectives: grooming products, toys, toileting & home supplies, and apparel. Category Dog Owners’ Core Needs Cat Owners’ Core Needs Grooming Emphasis on product differentiation by body type, efficacy, and capacity specifications Focus on product classification based on fur length, skin conditions, and physiological differences Toys Attention to age- and body type-specific designs, as well as customized toys Focus on differentiated needs of kittens, adult cats, and senior cats Toileting & Home Supplies Demand for toilet solutions suitable for dogs of different sizes Focus on special care for kittens and senior cats, as well as seasonal care needs Apparel Emphasis on style variety for small and medium-sized dogs, and mature outing solutions for large dogs Attention to appearance matching for kittens and functional differences for middle-aged and senior cats The report also gives a status assessment of the pet-specific supplies market: due to insufficient supply-demand matching, the demand for pet-specific supplies remains largely unmet. 3. Which Pet Supplies Categories Have Large Scale and High Growth Rates? 3.1 Cat Home Supplies Performance Growth rate dimension: Pet water dispensers, pet dish soap, smart pet water dispensers, and smart pet air purifiers significantly outperformed the overall market growth rate, while pet hair dryers lagged behind the average growth level. Sales volume dimension: Cat trees, cat beds, cat scratchers, slow feeders, and smart pet dryers led the market in sales scale; while squeaky toys, pet water dispensers, pet dish soap, and smart pet feeders are still in the initial stage of development. 3.2 Dog Home Supplies Performance Growth rate dimension: Pet dish soap, smart pet bowls, pet companion robots, and smart wearable devices significantly outperformed the overall market growth rate, and pet hair dryers also lagged behind the average growth level. Sales volume dimension: Dog shampoo, dog beds & tents & sofas, and dog mats ranked among the top in sales scale; while pet dish soap, pet wet wipes, pet hair dryers, toy sets, smart pet water dispensers, smart pet bowls, smart pet air purifiers, pet companion robots, and smart wearable devices are still in the early stage of development. Pet-specific supplies market pet supplies supply-demand mismatch cat home supplies growth Pet owners’ needs for grooming products Related News Why Do 99% of Pet Owners Choose Pet Dryers? A $6.8 Billion Category That Most Pet Brands Are Still Sleeping On Your Cat Won't Tell You This, But Its Litter Box Is the Problem We have successfully designed and produced over 100 products, successfully entering high-end markets such as the United States, Japan, Germany, France, and Russia. 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