About Wayne Brand Consulting

The working model One team follows the same strategic thread. Market research, positioning, naming, product thinking, creative development and channel tools are reviewed against the same customer decision. This reduces the handover loss that occurs when strategy, translation, design and activation are commissioned separately. Wayne works in bounded 90-day priorities. The format creates a clear problem, a defined set of outputs and decision gates with the client team. Longer partnerships use successive priorities rather than an open-ended list of activity. Founder Wayne Chen陈伟恩 Wayne Chen has more than 20 years of frontline China market experience. His career developed from designer and design director to strategy director and partner before he founded Wayne. That progression shapes the firm’s working standard: a strategic decision is incomplete until it can guide a product, a brand asset, a channel tool or a sales conversation. Wayne remains personally involved in major project judgement and output review. He is the author of the forthcoming Chinese-language book Scale Brand. The book is described according to its current publication status and is not represented as already published. Founder’s Selected Experience Earlier career experience, clearly separated from Wayne’s company work. The brands below relate to Wayne Chen’s professional work before he founded Wayne Brand Consulting in 2021. They are presented as the founder’s earlier career experience and must not be interpreted as clients of Wayne Brand Consulting. Mixue Bingcheng 蜜雪冰城 Earlier professional-stage brand work · Pre-2021 Xibei 西贝 Earlier professional-stage brand work · Pre-2021 Chubang 厨邦 Earlier professional-stage brand work · Pre-2021 Jiangxiaobai 江小白 Earlier professional-stage brand work · Pre-2021 See Wayne company case studies → Priority sectors Categories where product truth, trust and route to market must work together. Food & BeverageNutrition & HealthPet Care & VeterinaryConsumer Products & RetailB2B ManufacturingProfessional Services Make the next China decision clearer. Tell us where your company is in the journey. We will first understand the opportunity, the decision you need to make and whether Wayne is the right working partner. Discuss Your China Entry Check Your Readiness